Hawke Media has acquired entertainment agency Lemonade to strengthen its production capabilities. Lemonade’s expertise in branded entertainment, gaming and blockchain activations will elevate Hawke Media’s performance marketing services.
“Today’s announcement represents the next growth phase in dominating the marketing arena,” said Erik Huberman, CEO and founder of Hawke Media. “We have built a reputation in all respective industries and are excited about moving into the gaming and entertainment sector. Combining our strengths with Lemonade’s production expertise sets the stage for some high-quality, branded entertainment content at Hawke Studios [Coming soon].”
Lemonade is known for its narrative-driven campaigns across marketing channels and platforms. The agency’s unique Story 360 process helps Lemonade uncover compelling stories to drive clients’ campaigns. Since 2018, the firm clients include Disney, Free Fire, Square Enix, Meta, TikTok, Dior and more.
“Our background in the production industry, coupled with extensive experience in the gaming and entertainment sector, has allowed us to catapult Lemonade to where it is today,” said Trevor Dudeck, cofounder and CEO of Lemonade. “With this landmark acquisition, we plan to maximize Hawke’s strategic resources and network to expand into branded entertainment.”
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Hawke Media has made at least 10 of high-profile acquisitions since 2018. The company’s valuation now exceeds $150 million, and its clients include Verizon, Barstool Sports, Funko and more. Additionally, Hawke plans to retain Lemonade’s existing staff during the acquisition.
“Consumers are hungry for long-form content such as shows and branded films that we’re confident brands will benefit from,” said Rowan Brooks, cofounder of Lemonade. We look forward to delighting audiences with the storytelling we are known for while delivering the top-rated performance that our clients count on to support their business goals.”
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